Blog

Things worth thinking about
before you build.

On India's changing economy, the psychology of building, and what actually separates founders from everyone else.

The Contract Is Breaking. Here Is What That Actually Means for You.

For thirty years, India's tech workforce operated on an unspoken deal: work hard, get placed, stay employed, retire with dignity. That deal is dissolving — not gradually, but all at once. Here is what is actually happening, and why the timing matters more than most people realise.

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-2.3% 1L jobs 68%
Six Questions That Reveal Whether You Think Like a Founder

It is not about risk tolerance or passion or having the right idea. The real difference between founders and everyone else shows up in how they answer six specific kinds of questions — questions that most people have never been asked, and most companies actively train you not to think about.

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Agency Problem-first Audience realism Value reasoning Falsifiability 88 75 65 79 50
Why Most Indian Startups Die in Year Two (And What the Ones That Survive Did Differently)

Ninety percent of Indian startups fail within five years. In 2025 alone, over 11,000 startups shut down — a 30% jump from the year before. But the reasons are almost never the ones founders talk about. It is rarely competition, funding, or bad timing. It is something simpler and more preventable.

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Donut chart: 90% of Indian startups fail